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Bekina Boots

Country Manager USA/Canada

Bekina NV, located in Kluisbergen, has been building innovative, quality products as a family-run business since 1962 that can be found in various niche markets worldwide. You may know a farmer who wears Bekina Boots boots. If you enjoy a good night's sleep, chances are you sleep on a slatted bed with spring elements from Bekina Indurub. If you drive through a tunnel, it might be waterproofed with Bekina Compounds' water-swelling seals. With its 4 divisions (Boots, Indurub, Compounds and BeSealed) generating more than €38 million turnover and 120 employees, Bekina is an innovative business group ready for the future.

For our business unit Bekina Boots, we are looking for a Country Manager USA/Canada.

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As Country Manager USA, you will be responsible for the full management of our US entity. You’ll drive sustainable growth, ensure operational excellence, and maintain strong alignment with our headquarters in Belgium.

Job description

  • Develop and execute Bekina’s US market strategy (positioning, pricing, growth priorities).
  • Identify and secure new business opportunities and distribution partnerships in industrial, food, and agricultural safety sectors.
  • Manage key accounts and negotiate contracts and joint business plans.
  • Lead and coach the local sales team.
  • Oversee logistics operations and 3PL warehouse, including EDI integration.
  • Coordinate marketing activities and enhance brand visibility in the US.
  • Own financial performance: manage budgets, set targets, and ensure profitability.
  • Provide input for US-specific product development.
  • Act as the liaison between the US market and Belgian HQ, ensuring close collaboration across departments.

What we expect from you

  • Belgian professional with strong international orientation (preferred).
  • Minimum 5 years of experience in business development, sales leadership, or general management.
  • Experience in B2B distribution or industrial/safety products is a plus.
  • Proven leadership skills and experience managing external partners.
  • Entrepreneurial, results-driven, and hands-on.
  • Excellent communication and negotiation skills.
  • Willing to travel up to 60% within the US.
  • Fluent in English; Dutch and/or French is a strong asset.

What we offer you

  • The opportunity to lead and grow the US operations of a strong Belgian brand.
  • A broad role with full ownership across strategy, sales, operations, and marketing.
  • Entrepreneurial freedom within a supportive, third-generation family-owned company.
  • Competitive compensation package aligned with your responsibility and impact.
  • Possibility to reside long-term in the US.